Pokemon Go Revenue Hits $795 Million In 2018

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Pokemon Go Revenue Hits $795 Million In 2018

Pokemon Go may have released in 2016 but Niantic's mobile take on the long-running series was more popular in 2018 than it was in 2017 if its revenue is any indicator. According to research firm Sensor Tower, Pokemon Go revenue hit $795 million (roughly Rs. 5,600 crore) in 2018 versus the $7. This ensured the game made 35 percent more money in 2018 versus its 2017 earnings. 

'Players in the United States spent the most in Pokemon Go last year, to the tune of $262 million or 33 percent of all gross revenue—the same percentage they contributed in 2017. Japanese players, by comparison, spent about $239 million, or 30 percent of the game's revenue in 2018, up from the 25 percent they contributed in 2017,' said Randy Nelson from Sensor Tower. 

Just last month, Niantic released the long-awaited PvP (Player vs Player) mode for Pokémon Go. With this mode, players could battle against their friends either through their friend's list or a QR code-scanning feature.