One of the world’s leading community driven hospitality companies Airbnb has announced the results of its Asia Pacific (APAC) Travel survey, which revealed travellers are getting more adventurous with 71% of people surveyed emphasizing the importance of trying local cuisines on vacation, and 6 out of 10 travellers keen to try new experiences or activities. The survey was conducted in seven countries - Australia, China, India, Japan, Singapore, South Korea and Thailand.
“Our survey has shown that people across the region, irrespective of age or gender, have a desire to really experience the places that they travel to, not just visit. Food is such an influence on destination decision-making, and is also one of the easiest ways that you can immerse yourself into a local culture or community whether travelling with your family and friends, or alone,” said Siew Kum-Hong, Regional Director, Asia Pacific, Airbnb.
Some key findings of the APAC Survey are: - 71% Indians are most likely to want to try local food, in comparison to 58% of travellers from South Korea. -Indian women are more adventurous in trying local food and drink (74% ) versus 68% of men.
Women are more likely to try new activities of experiences (71% versus 66% men).
-Women travellers from India (74%), China (73%), Japan (80%), Singapore (84%), South Korea (59%) and Thailand (69%), are more inclined to sample local cuisine than their male counterparts.
The only exception is Australia where 76% of men are more keen to try local dishes compared to 71% of women. -Millennials are more open to trying new cuisines compared to their aged counterparts. The 18-24 year old age group females in APAC are more likely to try local food (77%) than 35-44 year olds (69%).
However, their male counterparts become more experimental with food in the age group of 35-44 years, with 73%, compared to only 64% of males aged 25-34.
-One fifth of solo travellers cook on vacation, compared to 46% of family travellers. When vacationing with families, travellers do not always have the opportunity to explore the local food scene. In fact, the survey revealed that 46% of family travellers across APAC are likely to cook in their accommodation, as compared to one-fifth (21%) of solo travellers.